GEISTWERT’s photo-booth at the 29th Annual Conference of MARQUES in Vienna has been a great success. Hundreds of the participants of the Vienna congress had lots of fun in dressing “Austrian” for GEISTWERT’s photo-shooting .
MARQUES is the European association representing the interests of trade mark owners. The theme of the MARQUES 29th Annual Conference is “Mind the Brand! Psychology of Brands”. Many of the sessions address different aspects of this question, focusing on the legal issues and challenges of brand psychology. The conference includes discussions on issues such as advertising on the internet, the implementation of the new EC Customs regulation in 2014, as well as updates on OHIM, WIPO and European CEU Case Law.